Jess Evans | The Succession Bio Newsletter

Oliver Buchannon

Jess Evans

#101: You're not the main character

Sep 21, 2025

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9 min read

#101: You're not the main character

Let your customer decide what matters most

#098: Lead gen is a team sport. Stop playing solo.

Aug 30, 2025

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7 min read

#098: Lead gen is a team sport. Stop playing solo.

Rugby world cup or lead gen, same same.

#094: Why Your First Campaign Should Be an Education, Not a Pitch

Jul 26, 2025

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7 min read

#094: Why Your First Campaign Should Be an Education, Not a Pitch

Selling Novel Technologies? Start by Teaching, Not Selling

#092: Roll It Right: How to Craft Cold Emails Like Sushi

Jul 12, 2025

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7 min read

#092: Roll It Right: How to Craft Cold Emails Like Sushi

The art or email crafting